Category Archives: Business Process

IT Outsourcing Is a Bad Move

The Long Road HomeThe whole idea of outsourcing is to cut cost while staying competitive.  This is especially true with offshore outsourcing, where labor is cheap.  I suppose there are a lot of reasons to blame the domestic American labor force, such as the worker’s union, high standard of living, or high medical and legal costs.  While this might be true for blue collar jobs,  outsourcing the ones that require more specialized skills (like Information Technology) doesn’t make sense.

American IT workers are specialized and skilled workers.  They’re smart and creative people.  They’re also hard working.  They are extremely loyal if the companies treat them right.

But is all that worth sacrificing for the sake of cutting expenses?

Let’s take an example an offshore IT worker being paid $20/hour.  He does a good job.  Problem is, he’s now a hot commodity, so he won’t work for less anymore.  He’ll move on to the highest bidder.

So, let’s hire another offshore IT worker being paid $20/hour.  Now, the company has to waste time while he’s learning the ropes (or “ramping up”).  It’ll cost additional money in delayed projects, missed deadlines, high stress, and low morale.  Does he even have the same quality as the first one?

If yes, then we’re back to the guy looking for greener pastures.

If no, then we’re in a sink hole.  A company then needs to hire another candidate (or two) to help complete  the project.

Offshore turnover rate for IT workers is bad.  It also applies to non-IT workers.

Some companies have thought about offshoring to other countries with “emerging” skilled workers, such as China and Vietnam.  But those places are not any better, since China and Vietnam lack in communication skills, mainly with English language.

They’re also not up-to-date with technology due to export controls and lack of relevant education.  They’re trying to catch up with educating recent graduates with emerging technologies.  But it might be too late.  The market is being flooded with new graduates in the same field.  Also, now the job market in a slump due to the worldwide recession.

So what’s the best move now?

Stay home. In-source.  On-shore.

Nowadays, a lot of people are out of work, and they include skilled IT workers.  This is a great time to hire them at a competitive rate — possibly even cut rate!  Local IT workers are willing to work, and ready for the long term commitment.   Companies just need to step up and keep America working again!

Photo Credit: Tobi 2008

Business Use for Twitter

I’ve been using Twitter for a while now, and I’ve used it mainly to connect with friends, bloggers, and geeks alike. Although it’s not ubiquitous, it is slowly becoming more and more popular among celebrities, scholars, politicians, and journalists. As more people are starting to spotlight Twitter, it’s inevitable the marketplace is also starting taking advantage of it. Businesses are starting to pay attention to it. There are successful companies on Twitter, such as Zappos, South West Airlines, and Comcast. However, since Twitter is such a new medium, most companies don’t know where or how to start.

I maintained marketing web sites for more than 11 years. I learned the process a company must do to succeed in marketing their product on the Internet. Twitter’s approach to product marketing is fundamentally similar to a web site promotion, with a few unique differences:

Preparation

  1. Have management, or executive level approval. It will serve as an insurance, or a due dilligence, if you will, in case something goes wrong and the finger-pointing starts.
  2. Form a social media committee. Choose the right people to handle Twitter updates. If possible, choose folks who understand Internet Social Media.
  3. Set an engagement policy. Everyone’s must be clear on what information (and when) to share with the public.
  4. Have direct lifeline to the support teams, both technical and business, to escalate difficult questions. These questions need not be handled on Twitter, but can be taken offline via phone, or e-mail.

Execution

  1. Create a professional looking Twitter profile. Update the Twitter profile’s background picture to include company logos, or brand images.
  2. Twitter updates (or tweets) must contain only useful information. Tweets must have value. A good example is OC Register’s @ocreggie. They hand picked the articles posted on Twitter. The human attention to detail is important.
  3. Start slow, and not rush into getting thousands of followers right away. Followers will come when they see the company’s updates are important to them.

The above are steps in the right direction for a business to adopt Twitter as its new communication and customer service tool. There are other suggestions on how companies can succeed with Twitter. There are also questions to ask if Twitter is right for corporations.  Either way, when business takes Twitter seriously, it will reap the benefits, and work out the disadvantages. As long as it focuses on providing creative and valuable information, using Twitter is going to feel natural and easy.