Customers are very fickle when checking out a company’s web site. Unless they’re desperate, a person browsing a site tend to go quickly from one page to another. Their attention span is short. Their time is valuable. They don’t want to spend too much time waiting for a web page to load.
Companies have spent a substantial amount of money to improve page loading times. Improvements include upgrading internet connectivity, buying faster computers, reducing web applications RAM usage footprint, or investing on a content delivery network.
What other important reasons to improve web performance?
- Increase in traffic due to natural business growth, or advertising campaigns.
- Snappy response times are required when using the latest web browser tools, such as AJAX.
- Google is planning to rank web pages by their load times.
- Increase use of videos using embedded Flash, and future HTML5.