Google is leading the way in “Green IT” initiative when they started, in 2005, making their massive data center infrastructure as efficient as possible. Their approach is definitely radical and unorthodox. First using 12V batteries for each machine. Then, using AAA shipping containers to house the numerous servers. Google is an engineering company so obvioiusly they’re obsessed with making tiny improvements in every little corner of the data center. It’s awesome.
Google did patent the setup, so it won’t take long before other data centers converts to it. It’s a win-win situation for everyone.
Google summit videos:
More info on Google’s Blog.