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	<title>Building IT &#187; Business Process</title>
	<atom:link href="http://it.amid.com/category/business-process/feed/" rel="self" type="application/rss+xml" />
	<link>http://it.amid.com</link>
	<description>Making Sense of Information Technology</description>
	<lastBuildDate>Tue, 20 Dec 2011 23:33:51 +0000</lastBuildDate>
	<language>en</language>
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		<title>Quality Visual Presentation</title>
		<link>http://it.amid.com/2011/12/20/quality-visual-presentation/</link>
		<comments>http://it.amid.com/2011/12/20/quality-visual-presentation/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 23:33:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Process]]></category>
		<category><![CDATA[The Job]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[skills]]></category>

		<guid isPermaLink="false">http://it.amid.com/?p=321</guid>
		<description><![CDATA[Ever sat in a meeting with slides and slides of presentation that showed nothing but densely packed text and confusing charts?  Most people have. It&#8217;s no wonder many don&#8217;t look forward to going into meetings when their first expectation is &#8230; <a href="http://it.amid.com/2011/12/20/quality-visual-presentation/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2011/12/20/quality-visual-presentation/">Quality Visual Presentation</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Ever sat in a meeting with slides and slides of presentation that showed nothing but densely packed text and confusing charts?  Most people have. It&#8217;s no wonder many don&#8217;t look forward to going into meetings when their first expectation is a poor presentation.</p>
<p>However, there was one man who could present and held the audience captivated.  He was Steve Jobs. During his keynote speeches, he managed to get the audience hanging on to his every word and anticipating that &#8220;one more thing&#8221; that would leave everyone in awe.  It helped that he had great products to present, but in addition, he used visuals as one of the most important tool of his presentation.  He used minimal words (and numbers) written using a giant font. He used graphical icons to represent the current topic. He used animation for impact. Very concise and to the point.</p>

<a href='http://it.amid.com/wp-content/uploads/2011/12/stevejobs_keynote_1.jpg' rel='shadowbox[sbalbum-321];player=img;' title='Steve Jobs Keynote Images - Keeping It Simple'><img width="150" height="150" src="http://it.amid.com/wp-content/uploads/2011/12/stevejobs_keynote_1-150x150.jpg" class="attachment-thumbnail" alt="Keep it Simple: One Big Number" title="Steve Jobs Keynote Images - Keeping It Simple" /></a>
<a href='http://it.amid.com/wp-content/uploads/2011/12/stevejobs_keynote_2.jpg' rel='shadowbox[sbalbum-321];player=img;' title='Steve Jobs Keynote Images - Some Use of Color'><img width="150" height="150" src="http://it.amid.com/wp-content/uploads/2011/12/stevejobs_keynote_2-150x150.jpg" class="attachment-thumbnail" alt="Use multi-color when absolutely necessary" title="Steve Jobs Keynote Images - Some Use of Color" /></a>
<a href='http://it.amid.com/wp-content/uploads/2011/12/stevejobs_keynote_3.jpg' rel='shadowbox[sbalbum-321];player=img;' title='Steve Jobs Keynote Images - Effective Use of Icons'><img width="150" height="150" src="http://it.amid.com/wp-content/uploads/2011/12/stevejobs_keynote_3-150x150.jpg" class="attachment-thumbnail" alt="Effective Icon" title="Steve Jobs Keynote Images - Effective Use of Icons" /></a>
<a href='http://it.amid.com/wp-content/uploads/2011/12/stevejobs_keynote_4.jpg' rel='shadowbox[sbalbum-321];player=img;' title='Steve Jobs Keynote Images - Animate For Emphasis'><img width="150" height="150" src="http://it.amid.com/wp-content/uploads/2011/12/stevejobs_keynote_4-150x150.jpg" class="attachment-thumbnail" alt="Using Animation" title="Steve Jobs Keynote Images - Animate For Emphasis" /></a>

<p>So why doesn&#8217;t everyone follow Steve&#8217;s presentation methods?  Perhaps it&#8217;s because of the old thinking: &#8220;More is good&#8221;. The more stuff written down, the more credible and complete it gets. Unfortunately, these days, people are busy and have a short attention span. They don&#8217;t want to be held up in a long winded presentation.</p>
<p>The best ways to present effective visuals:</p>
<ul>
<li>Be simple</li>
<li>Use graphics, icons, and symbols to reinforce or communicate a concept</li>
<li>Use key words, not full sentences</li>
<li>Contain only one concept per slide or page</li>
<li>Contain only three to six ideas on each flip chart sheet</li>
<li>Use color where possible, but not excessively</li>
</ul>
<p>Steve Jobs was known to obsess over design.  He was also obsessed with simplicity.  It showed in his quality presentations. One can learn a great deal from his obsessions. It would make sitting in presentations a much more pleasant experience.</p>
<p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2011/12/20/quality-visual-presentation/">Quality Visual Presentation</a></p>
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		<item>
		<title>The Importance of Page Loading Time</title>
		<link>http://it.amid.com/2009/11/18/the-importance-of-page-loading-time/</link>
		<comments>http://it.amid.com/2009/11/18/the-importance-of-page-loading-time/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 20:57:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Process]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[web applications]]></category>

		<guid isPermaLink="false">http://it.amid.com/?p=226</guid>
		<description><![CDATA[Customers are very fickle when checking out a company&#8217;s web site.  Unless they&#8217;re desperate, a person browsing a site tend to go quickly from one page to another.  Their attention span is short.  Their time is valuable.  They don&#8217;t want &#8230; <a href="http://it.amid.com/2009/11/18/the-importance-of-page-loading-time/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2009/11/18/the-importance-of-page-loading-time/">The Importance of Page Loading Time</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://it.amid.com/wp-content/uploads/2009/11/run_blur.jpg" rel="shadowbox[sbpost-226];player=img;"><img align="right" class="alignright size-medium wp-image-231" title="run_blur" src="http://it.amid.com/wp-content/uploads/2009/11/run_blur-300x216.jpg" alt="run_blur" width="300" height="216" /></a></p>
<p>Customers are very fickle when checking out a company&#8217;s web site.  Unless they&#8217;re desperate, a person browsing a site tend to go quickly from one page to another.  Their attention span is short.  Their time is valuable.  They don&#8217;t want to spend too much time waiting for a web page to load.</p>
<p>Companies have spent a substantial amount of money to improve page loading times.  Improvements include upgrading internet connectivity, buying faster computers, reducing web applications RAM usage footprint, or investing on a <a title="CDN" href="http://en.wikipedia.org/wiki/Content_delivery_network" target="_blank">content delivery network</a>.</p>
<p>What other important reasons to improve web performance?</p>
<ul>
<li>Increase in traffic due to natural business growth, or advertising campaigns.</li>
<li>Snappy response times are required when using the latest web browser tools, such as AJAX.</li>
<li>Google is planning to <a title="Googles rank factor using page load times" href="http://searchengineland.com/site-speed-googles-next-ranking-factor-29793" target="_blank">rank web pages by their load times</a>.</li>
<li>Increase use of videos using embedded Flash, and future <a title="Video on HTML5" href="http://diveintohtml5.org/video.html#what-works" target="_blank">HTML5</a>.</li>
</ul>
<p>There is a cheaper way to improve web site performance: Optimize Content.  It means reducing the use of heavy graphics, Flash files, or client side Javascripts.  It also means reducing HTML and CSS file sizes.  It may seem contradictory, but ultimately, content dictates page loading times and can improve the web browsing experience.</p>
<p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2009/11/18/the-importance-of-page-loading-time/">The Importance of Page Loading Time</a></p>
]]></content:encoded>
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		<title>Fun Intel Ads</title>
		<link>http://it.amid.com/2009/10/30/fun-intel-ads/</link>
		<comments>http://it.amid.com/2009/10/30/fun-intel-ads/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 19:13:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Process]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tv ads]]></category>

		<guid isPermaLink="false">http://it.amid.com/?p=221</guid>
		<description><![CDATA[Intel is an innovator.  They&#8217;re the best CPU maker in the world.  Their marketing ads are usually forgettable.  However, the latest Intel ads are actually quite good.  Here are some of my favorites: Rock Star: www.youtube.com/watch?v=jqLPHrCQr2I Parties: www.youtube.com/watch?v=ddZo9GEAUrg Team Players: &#8230; <a href="http://it.amid.com/2009/10/30/fun-intel-ads/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2009/10/30/fun-intel-ads/">Fun Intel Ads</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Intel is an innovator.  They&#8217;re the best CPU maker in the world.  Their marketing ads are usually forgettable.  However, the latest Intel ads are actually quite good.  Here are some of my favorites:</p>
<p>Rock Star:</p>
<p><a href="http://www.youtube.com/watch?v=jqLPHrCQr2I&#038;fmt=18" rel="shadowbox[sbpost-221];player=swf;width=640;height=385;">www.youtube.com/watch?v=jqLPHrCQr2I</a></p>
<p>Parties:</p>
<p><a href="http://www.youtube.com/watch?v=ddZo9GEAUrg&#038;fmt=18" rel="shadowbox[sbpost-221];player=swf;width=640;height=385;">www.youtube.com/watch?v=ddZo9GEAUrg</a></p>
<p>Team Players:</p>
<p><a href="http://www.youtube.com/watch?v=B6nOlgNJfHo&#038;fmt=18" rel="shadowbox[sbpost-221];player=swf;width=640;height=385;">www.youtube.com/watch?v=B6nOlgNJfHo</a></p>
<p>Co-workers:</p>
<p><a href="http://www.youtube.com/watch?v=lWd_yG_a-CQ&#038;fmt=18" rel="shadowbox[sbpost-221];player=swf;width=640;height=385;">www.youtube.com/watch?v=lWd_yG_a-CQ</a></p>
<p>Perks:</p>
<p><a href="http://www.youtube.com/watch?v=36d7jLn0pQY&#038;fmt=18" rel="shadowbox[sbpost-221];player=swf;width=640;height=385;">www.youtube.com/watch?v=36d7jLn0pQY</a></p>
<p>Jokes:</p>
<p><a href="http://www.youtube.com/watch?v=e0FULHGwPkw&#038;fmt=18" rel="shadowbox[sbpost-221];player=swf;width=640;height=385;">www.youtube.com/watch?v=e0FULHGwPkw</a></p>
<p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2009/10/30/fun-intel-ads/">Fun Intel Ads</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Green IT</title>
		<link>http://it.amid.com/2009/02/03/green-it/</link>
		<comments>http://it.amid.com/2009/02/03/green-it/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 00:21:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Process]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[saas]]></category>
		<category><![CDATA[shared services]]></category>
		<category><![CDATA[vritualization]]></category>

		<guid isPermaLink="false">http://it.amid.com/?p=132</guid>
		<description><![CDATA[There is a big push by every company to go &#8220;green&#8221;.  The initiative started with the rising energy prices.  Another reason for the effort is to reduce pollution and waste.  Nowadays, it looks like the overall purpose for this push &#8230; <a href="http://it.amid.com/2009/02/03/green-it/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2009/02/03/green-it/">Green IT</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-146" title="computer_green-s2" src="http://it.amid.com/wp-content/uploads/2009/02/computer_green-s2.jpg" alt="computer_green-s2" width="260" height="232" align="right" />There is a big push by every company to go &#8220;green&#8221;.  The initiative started with the rising energy prices.  Another reason for the effort is to reduce pollution and waste.  Nowadays, it looks like the overall purpose for this push is to improve public relation and <a title="Corporate Citizen" href="http://www.thecro.com/node/615" target="_blank">corporate image</a>.</p>
<p>IT is certainly the first (and best) place to start for going green.  The savings are easily measurable and the latest technology allows the reduction in expense.</p>
<h3>Shared Services</h3>
<p>This model works best when a company has divisions around the globe.  A <a title="Centralized Data Center" href="http://www.f5.com/glossary/data-center-centralization.html" target="_blank">centralized data center</a>, with excellent resources, needs to be chosen to handle the IT needs of the regional offices.   The consolidation includes servers and experienced IT teams.  With one data center, IT will save money by cutting the expenses of maintaining multiple sites.</p>
<h3>Professional Open Source</h3>
<p>Much of the <a title="Apache Projects" href="http://apache.org/" target="_blank">open source products</a> out there are excellent.  The support of the <a title="Open Source Community" href="http://www.opensource.org/" target="_blank">community</a> made them a valuable source of technology.  The cost of open source software is free to begin with, so comparatively, building a professional version of it will be much less than a proprietary one.  The value in professional open source is in the tech support, which is <a title="One Throat To Choke" href="http://www.eweek.com/c/a/Application-Development/Slew-of-Fears-Slows-OpenSource-Uptake/" target="_blank">the main reason</a> a company purchases an Enterprise product.</p>
<h3>Virtualization</h3>
<p>With <a title="Increasing CPU Power" href="http://techtalk.pcpitstop.com/graph_lib/research/avgmipsloc.php" target="_blank">increasing CPU power</a>, and decreasing prices for <a title="Decreasing prices for RAM" href="http://www.denali.com/wordpress/index.php/a/2008/12/08/top_five_memory_trends_heading_into_2009" target="_blank">memory</a> and <a title="Bigger faster cheaper hard drives" href="http://www.hardwarecentral.com/hardwarecentral/reports/article.php/3800016" target="_blank">hard drives</a>, building a powerful server is easy and affordable.  Hardware capabilities have now outpaced the software requirements.  Modern operating systems are now able to &#8220;<a title="RedHat Linux Vritualization" href="http://www.redhat.com/rhel/virtualization/" target="_blank">virtualize</a>&#8220;, or carve out sub-sections, within the same hardware, to multiple software applications.  In a data center environment, the reduction in server hardware will be apparent by cutting power, rack space, and licensing requirements.</p>
<h3>SaaS</h3>
<p><a title="Software as a service" href="http://en.wikipedia.org/wiki/Software_as_a_service" target="_blank">Software as a Service</a> (SaaS) is valuable when IT resource is severely limited.  One example is outsourcing a company that does e-mail newsletters.  For a company to run an in-house mail server, it will require a lot of resources.  Running bulk mailing lists through it will burden the infrastructure even more, possibly running the risk of an outage.  Outsourcing the software will also off-load the hardware, as well as the man power to maintain it.</p>
<p>The real benefits are to cut costs, reduce duplications, and streamline processes.    These should be standard operating procedure for every company.  Whether or not these steps are considered &#8220;green&#8221; is a matter of opinion, but everyone needs a renewed purpose to refocus on saving money.  It&#8217;s especially relevant in this slumping economy.  Going green is a great idea &#8211; only if it&#8217;s implemented efficiently, without much bureaucracy, paperwork, and politics.</p>
<p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2009/02/03/green-it/">Green IT</a></p>
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		<item>
		<title>IT Outsourcing Is a Bad Move</title>
		<link>http://it.amid.com/2009/01/21/it-outsourcing-was-a-bad-move/</link>
		<comments>http://it.amid.com/2009/01/21/it-outsourcing-was-a-bad-move/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 22:33:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Process]]></category>
		<category><![CDATA[offshore]]></category>
		<category><![CDATA[outsource]]></category>
		<category><![CDATA[workers]]></category>

		<guid isPermaLink="false">http://it.amid.com/?p=103</guid>
		<description><![CDATA[The whole idea of outsourcing is to cut cost while staying competitive.  This is especially true with offshore outsourcing, where labor is cheap.  I suppose there are a lot of reasons to blame the domestic American labor force, such as &#8230; <a href="http://it.amid.com/2009/01/21/it-outsourcing-was-a-bad-move/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2009/01/21/it-outsourcing-was-a-bad-move/">IT Outsourcing Is a Bad Move</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-105 alignright" title="long_road_home-s" src="http://it.amid.com/wp-content/uploads/2009/01/long_road_home-s.jpg" alt="The Long Road Home" width="260" height="351" align="right" />The whole idea of outsourcing is to cut cost while staying competitive.  This is especially true with offshore outsourcing, where labor is cheap.  I suppose there are a lot of reasons to blame the domestic American labor force, such as the worker&#8217;s union, high standard of living, or high medical and legal costs.  While this might be true for blue collar jobs,  outsourcing the ones that require more specialized skills (like Information Technology) doesn&#8217;t make sense.</p>
<p>American IT workers are specialized and skilled workers.  They&#8217;re smart and creative people.  They&#8217;re also hard working.  They are extremely loyal if the companies treat them right.</p>
<p>But is all that worth sacrificing for the sake of cutting expenses?</p>
<p>Let&#8217;s take an example an offshore IT worker being paid $20/hour.  He does a good job.  Problem is, he&#8217;s now a hot commodity, so he won&#8217;t work for less anymore.  He&#8217;ll move on to the highest bidder.</p>
<p>So, let&#8217;s hire another offshore IT worker being paid $20/hour.  Now, the company has to waste time while he&#8217;s learning the ropes (or &#8220;ramping up&#8221;).  It&#8217;ll cost additional money in delayed projects, missed deadlines, high stress, and low morale.  Does he even have the same quality as the first one?</p>
<p>If yes, then we&#8217;re back to the guy looking for greener pastures.</p>
<p>If no, then we&#8217;re in a sink hole.  A company then needs to hire another candidate (or two) to help complete  the project.</p>
<p><a title="High turnover rate for IT workers" href="http://www.enterblog.com/200305040532.html" target="_blank">Offshore turnover rate</a> for IT workers is bad.  It also <a title="High turnover rate for BPO workers" href="http://www.infoworld.com/article/07/01/23/05OPreality_1.html" target="_blank">applies to non-IT</a> workers.</p>
<p>Some companies have thought about offshoring to other countries with &#8220;emerging&#8221; skilled workers, such as China and Vietnam.  But those places are not any better, since China and Vietnam lack in communication skills, mainly with English language.</p>
<p>They&#8217;re also not up-to-date with technology due to export controls and lack of relevant education.  They&#8217;re trying to catch up with educating recent graduates with emerging technologies.  But it might be too late.  The market is being flooded with new graduates in the same field.  Also, now the job market in a slump due to the worldwide recession.</p>
<p>So what&#8217;s the best move now?</p>
<p><strong>Stay home.</strong> In-source.  On-shore.</p>
<p>Nowadays, a lot of people are out of work, and they include skilled IT workers.  This is a great time to hire them at a competitive rate &#8212; possibly even cut rate!  Local IT workers are willing to work, and ready for the long term commitment.   Companies just need to step up and <a title="Keep America At Work" href="http://keepamericaatwork.com/" target="_blank">keep America working</a> again!</p>
<address>Photo Credit: <a title="Flickr Photo Credit" href="http://flickr.com/photos/tobi0406/2532303003/" target="_blank">Tobi 2008</a><br />
</address>
<p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2009/01/21/it-outsourcing-was-a-bad-move/">IT Outsourcing Is a Bad Move</a></p>
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		<title>Business Use for Twitter</title>
		<link>http://it.amid.com/2008/12/30/business-use-for-twitter/</link>
		<comments>http://it.amid.com/2008/12/30/business-use-for-twitter/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 05:02:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Process]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://it.amid.com/?p=55</guid>
		<description><![CDATA[A business case for companies to use Twitter. <a href="http://it.amid.com/2008/12/30/business-use-for-twitter/">Continue reading <span class="meta-nav">&#8594;</span></a><p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2008/12/30/business-use-for-twitter/">Business Use for Twitter</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.amid.com/images/twitter_bird_on_dollar-s.jpg" alt="" width="190" height="338" align="right" />I’ve been using <a title="Twitter" href="http://www.twitter.com" target="_blank">Twitter</a> for a while now, and I’ve used it mainly to connect with friends, bloggers, and geeks alike.<span> </span>Although it&#8217;s not ubiquitous, it is slowly becoming more and more popular among celebrities, scholars, politicians, and journalists. <span> </span>As more people are starting to spotlight Twitter, it’s inevitable the marketplace is also starting taking advantage of it.<span> </span>Businesses are starting to pay attention to it.<span> </span>There are successful companies on Twitter, such as <a title="Zappos on Twitter" href="http://twitter.com/zappos" target="_blank">Zappos</a>, <a title="SouthWest Air on Twitter" href="http://twitter.com/SouthwestAir" target="_blank">South West Airlines</a>, and <a title="Comcast on Twitter" href="http://twitter.com/comcastcares" target="_blank">Comcast</a>.<span> </span>However, since Twitter is such a new medium, most companies don’t know where or how to start.</p>
<p class="MsoNormal"><span> </span></p>
<p class="MsoNormal">I maintained marketing web sites for more than 11 years.<span> </span>I learned the process a company must do to succeed in marketing their product on the Internet.<span> </span>Twitter’s approach to product marketing is fundamentally similar to a web site promotion, with a few unique differences:</p>
<p class="MsoNormal"><strong>Preparation</strong></p>
<ol style="0in;" type="1">
<li class="MsoNormal">Have      management, or executive level approval.<span> </span>It will serve as an insurance, or a <a title="CYA on Wikipedia" href="http://en.wikipedia.org/wiki/Cover_your_ass" target="_blank">due dilligence</a><em>,</em> if you will, in case something goes wrong and the finger-pointing      starts.</li>
<li class="MsoNormal">Form a      social media committee. Choose the right people to handle Twitter      updates.<span> </span>If possible, choose folks      who understand <a title="Social Media in Plain English" href="http://www.youtube.com/watch?v=MpIOClX1jPE" rel="shadowbox[sbpost-55];player=swf;width=640;height=385;" target="_blank">Internet Social Media</a>.</li>
<li class="MsoNormal"><a title="Dave Fleet's Article on Engaging Online" href="http://davefleet.com/2008/12/6-tips-for-engaging-online/" target="_blank">Set an      engagement policy</a>.<span> </span>Everyone’s must      be clear on what information (and when) to share with the public.</li>
<li class="MsoNormal">Have      direct lifeline to the support teams, both technical and business, to escalate      difficult questions.<span> </span>These      questions need not be handled on Twitter, but can be taken offline via phone,      or e-mail.</li>
</ol>
<p class="MsoNormal"><strong>Execution</strong></p>
<ol style="0in;" type="1">
<li class="MsoNormal">Create      a professional looking Twitter profile.<span> </span>Update the <a title="Custom Twitter Profile Background" href="http://www.twitip.com/custom-twitter-backgrounds/" target="_blank">Twitter profile’s background picture</a> to include company      logos, or brand images.</li>
<li class="MsoNormal">Twitter updates (or <em>tweets</em>) must contain only useful information.<span> </span><a title="How to be useful on Twitter" href="http://www.twitip.com/whats-in-it-for-your-followers-how-to-be-a-useful-on-twitter/" target="_blank">Tweets must have value</a>.<span> A </span>good example is OC Register’s      <a title="OC Register Tweeters" href="http://twitter.com/ocreggie" target="_blank">@ocreggie</a>.<span> </span>They hand picked the articles posted on Twitter.<span> </span>The human attention to detail is      important.</li>
<li class="MsoNormal">Start      slow, and not rush into getting thousands of followers right away.<span> </span>Followers will come when they see the      company’s updates are important to them.</li>
</ol>
<p class="MsoNormal">The above are steps in the right direction for a business to adopt Twitter as its new communication and customer service tool.<span> </span>There are <a title="Creative Ideas with brands on Twitter" href="http://mashable.com/2008/12/14/brands-do-twitter/" target="_blank">other suggestions</a> on how companies can succeed with Twitter.<span> There are also questions to <a title="Corporations using Twitter and Online Presence" href="http://www.socialmediatoday.com/SMC/56238" target="_blank">ask if Twitter is right for corporations</a>.  Either way, when business takes Twitter seriously, it will reap the benefits, and work out the disadvantages. </span>As long as it focuses on providing creative and valuable information, using Twitter is going to feel natural and easy.</p>
<p class="MsoNormal">
<p>Post from: <a href="http://it.amid.com">Building IT</a><br/><br/><a href="http://it.amid.com/2008/12/30/business-use-for-twitter/">Business Use for Twitter</a></p>
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